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ECO-LUXURY®
&
PHILOSPHY
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ECO-LUXURY®
- The Environment and Luxury are finally synonymous.
Without Costliness.
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When
people relate a product to luxury, dollar signs are the first
things that come to mind. Why can't luxury be affordable before
the clearance sale? Being environmentally conscious shouldn't
make a consumer pay more in the hopes of helping our world
sustain a better future. Things should be more be affordable.
With Ro & Co's initiative, consumers now have a choice
to find luxury quality alternative-to-leather, high quality
products at affordable prices.
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WHY
VEGAN?
According to researchers, the leather/livestock industry is
the leading cause of global warming, deterioration of lands,
pollution, and waste of natural resources, such as clean water.
In America, cows and pigs in factory farms produce close to
90,000 pounds of excrement, which is contaminated with antibiotics
and hormones that are pumped into these animals. Studies show
that animal waste releases toxic airborne chemicals that can
cause inflammatory, immune, and neurochemical complications
in humans.
The skin of these animals is then used for leather while their
meat is used for cooking. From beginning to end, the amount
of energy used to produce leather hide is twenty times more
than the energy used to create synthetic materials. Animal
skin, that usually decomposes naturally, is sprayed by chemical
toxins so that they will last for years with their use as
the exterior of jackets, handbags, and accessories. Such toxins
are a leading cause for the deterioration of the environment.
With reports such as these, it should be common sense for
people to become vegetarians or even vegans. Yet many do not
find it practical. Ro & Co believes there is a missing
link between what people currently have in their lives and
what they believe they will lose if they change to a different
lifestyle.
Ro & Co is vegan owned and operated. One vegetarian or
vegan diet saves the lives of 100 animals every year.
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VISION:
Change. Change to make the world a more sustainable place.
Ro & Co is a 100% vegan, cruelty-free organization that
uses only materials that are hip and appealing but that take
conscious efforts to reduce any impact on our environment.
Vegan is going mainstream yet the vegan products which are
currently available are scarce on fun, luxury, and affordability.
Ro & Co is working around the clock to create a brand
that is not only vegan, but also fashion-savvy. We all want
the same luxuries, yet for those who choose a vegan lifestyle,
options are limited. That's where Ro & Co comes in. Its
products combine high-end creative designs with a sustainable
philosophy, all of which is offered at affordable prices.
Potential vegans are often motivated by the opportunity to
make a difference but sometimes fail to recognize how deeply
their choices can make a difference to the environment and
to society. The launch of Ro & Co has finally filled this
gap.
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IMAGE:
Ro & Co has made its concept clear and has seen young
men and women of all ages join this movement. Forget gimmicks
to make you over-pay for vegan accessories, or companies that
only offer poor-quality alternatives for vegan living. Ro
& Co has positioned itself as the most suitable destination
for those looking for affordable vegan accessories with a
mix of unique materials, styles and colors to suit a wide
variety of tastes. The inaugural Spring/Summer '10 Collection
included over 32 styles for women in over four lines and 9
styles for men in over two lines. Fall/Winter '10/'11 has
gone through the roof.
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MATERIALS: Ro & Co
fabrics are lead-free and are shedding away from PVC. The
exterior and interior linings of Ro & Co products are
made of synthetic materials and all of the bags are sturdy,
easy to care for, and are suitable for vegans and vegetarians,
as they contain no animal hide The hardware also contains
very little nickel, as this metal is a cause of allergies
in humans and should be in limited contact by human skin.
By using these materials, Ro & Co has reduced its carbon
footprint while allowing for innovation to triumph from the
design room to your wardrobe.
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MANUFACTURING:
Ro & Co works only with individuals who add value to its
products, from the creative design process to production and
shipment. It has implemented rigorous quality control standards
and strictly enforces applicable labour laws, with visits
to its factories at least three times per year. Ro & Co
also follows fair trade and fair wage practices, as well as
making sure that its employees are properly trained before
using the machinery in its factories.
Ro
& Co ships all goods in the least amount of packaging
possible to ensure that it reduces its use of cardboard and
plastic, as well as the waste of fossil fuels by choosing
the right shipping partners.
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BENEVOLENCE:
Why do something for yourself without giving back? Ro &
Co has spread awareness on how becoming a vegetarian or a
vegan contributes to the betterment of society. With events
in the works, Ro & Co plans on hosting, donating, sponsoring
and providing support to all those whose mission it is to
provide an alternative form of living and lifestyle. In 2011,
Ro is raising awareness with its sustainability partners to
bring a renewed awareness of the benefits of a vegan and vegetarian
lifestyle. In 2011 and beyond, the sky is the limit for Ro
& Co.
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| PETA: www.peta.org
Greenpeace: www.greenpeace.com
Humane Society: www.hsus.org |
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